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OVER THE COUNTER (OTC)

Medicines use has grown steadily in the last few years. Various reasons such as easy availability, affordability, and increased awareness among patients are responsible for this trend. OTC medicines or nonprescription medicines are terms used interchangeably to refer to medicines that can be bought without a prescription. Many countries recognize OTC medicines as a separate category of drugs and have established regulations for their use. In India, till date there are no guidelines for licensing of OTC medicines. There is no separate category allotted for OTC medicines in India and the drugs which do not come under the prescription medicines schedule are generally sold as over-the-counter medicines.

SAMBHAVAMI FRANCHISE

is a business model where a pharmaceutical manufacturing company offers exclusive marketing and selling rights to a business owner. This business model offers convenience and liberty to the franchisee in terms of business, product procurement, order quantity, investment, and marketing! The franchise owner will run promotional activities either in collaboration with the company or alone. These activities include all the trending factors of marketing medicines. He will also authorise channeling and distribution of products in a target market.

AYURVEDIC DISTRIBUTION

The distribution of medications has special drug safety and security considerations. Some drugs require cold chain management in their distribution. Distribution begins with the pharmaceutical industry manufacturing drugs. From there, intermediaries in the public sector, private sector, and non-governmental organizations acquire drugs to provide them to other intermediaries. Eventually, the drugs reach different classes of consumers who use them.

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